Tone: Friendly, Casual, Family Oriented
This key visual is intended to look
festive and youthful with equal
exposure of both rabea tea and House
of Donuts. The idea is for the products
to personify human behaviors,
reenacting special moments that
people enjoy together over a pair of
doughnuts and cup of tea.
What are consumers’ usual moments
of escape when enjoying these
products?
- Quick snack when roadtripping
- When having picnic at seaside
- Casually chilling
Hence the illustrations seen on key visuals.
Activation 01
Step 1: Customers should visit one high traffic House of Donuts physical stores. They have to choose one out of three combination options from the menu (donut + extra strong / donut + original taste / donut + karak)
Step 2:No money will be exchanged. Instead, they can walk out with products in exchange for sending tweets, Instagram photos and Facebook posts with hashtag #mymomentofescape
Step 3:Consumers have to show the post to one of the staff. once confirmed, they can go ahead and enjoy their cup of tea and donut.
